TY JOUR TI THE SHIFT OF NON-DRUG PRODUCTS TO NON-PHARMACY ONLINE CHANNELS AS A FACTOR IN THE DISRUPTION OF MARKET STABILITY OF PHARMACEUTICAL RETAIL KW pharmacy channel KW non-pharmacy online channels KW logistics KW digital consumption KW market resilience KW marketplace KW pharmaceutical market KW consolidation KW competition JO Actual directions of scientific researches of the XXI century: theory and practice AU Grafova, T.O. AU Kononov, A.N. PY 2025 IS 13 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov