%0 Journal Article
%T APPLICATION OF NEUROMARKETING METHODS IN THE BANKING SECTOR OF THE RUSSIAN FEDERATION
%A Popov, E.V.
%K neuromarketing, banking sector, marketing tools, aroma marketing, audio marketing
%J Actual directions of scientific researches of the XXI century: theory and practice
%D 2021
%N 8
%P 7
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov