%0 Journal Article %T BUSINESS ANALYSIS: A FRAME STRUCTURE OF THE COMPANY OBJECTIVES BASED ON KPI CONCEPT %A Nikitin, M.A. %K business analysis, business goals, key performance indicators (KPI), sales volume, cost, operational profit, business process, critical success factors, frame analysis, concept categorical apparatus %J Actual directions of scientific researches of the XXI century: theory and practice %D 2023 %N 11 %P 17 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov