TY JOUR TI BUSINESS ANALYSIS: A FRAME STRUCTURE OF THE COMPANY OBJECTIVES BASED ON KPI CONCEPT KW business analysis KW business goals KW key performance indicators (KPI) KW sales volume KW cost KW operational profit KW business process KW critical success factors KW frame analysis KW concept categorical apparatus JO Actual directions of scientific researches of the XXI century: theory and practice AU Nikitin, M.A. PY 2023 IS 11 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov