One of recognized competence in our country strategic management methods is balanced scorecard, by which measures aimed at achieving the strategic goals of the company are developed. In this article, based on a balanced scorecard, approach to modeling of strategic Internet banking using techniques of cognitive modeling is sugges-ted. This approach allows you to set barriers to inefficient solutions and find ways to reduce risks.
commercial bank, innovative activity, risks, balanced scorecard, strategy map, cognitive modeling, Internet banking, orgraph, adjacency matrix
Инновационная стратегия коммерческого банка представляет собой целенаправленную деятельность по выбору приоритетов перспективного развития и их
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